A great tagline can take your company's branding a step in the right direction. A tagline is associated with your company name. It stays with you wherever you go. It doesn't change unless you totally redefine your company. If your business name doesn't say it all -- a tagline is just that - an expansion of your business name and product/service.
A slogan is a bit different. The word slogan comes from a Scottish word meaning "battle cry". The slogan goes with the battle you're waging right now. Using it for attention to a sale, a company event, a new campaign.
We've all seen taglines used on every commercially advertised products. They pay the BIG BUCKS to get one that fits their image, their product or service, who they are and what they will do for you. But, you can do it yourself --- Keep it simple --- Stay Relevant --- Be Unique. Use it below your business name on your business cards, on your web site, on your business blog. It'll tell people a little bit more about your services when your name doesn't tell it all or when you want to explain what you can do for that customer in a simple, concise, statement.
--- Plan the work and work the plan ---
A slogan is a bit different. The word slogan comes from a Scottish word meaning "battle cry". The slogan goes with the battle you're waging right now. Using it for attention to a sale, a company event, a new campaign.
We've all seen taglines used on every commercially advertised products. They pay the BIG BUCKS to get one that fits their image, their product or service, who they are and what they will do for you. But, you can do it yourself --- Keep it simple --- Stay Relevant --- Be Unique. Use it below your business name on your business cards, on your web site, on your business blog. It'll tell people a little bit more about your services when your name doesn't tell it all or when you want to explain what you can do for that customer in a simple, concise, statement.
--- Plan the work and work the plan ---
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