When I had my marketing graphic design business the industry buzz words were;
(used in every other sentence)
Now the catch word is
Creating a business image to catch the eye of your client/customer in a way for them to remember you when they need you. And doing it again, and again and again.
The basics are still the same and I'll be sharing a few of these techniques and ideas with you over the next few weeks. If you have a business (no matter how big or how small) and you're doing these things - good on you. And if not, it's never to late to start getting the advantage of image recognition in personal marketing to get a jump on branding your business, today.
Case in point: I've updated my business card.
The Old card:
the New card:
The Old Card is cute and whimsy, like the journals I create. However, the new card actually shows what I create: a journal staged to subliminally show how to use it --- much better. When doing a business make-over, it's best to carry over at least one or two of the same elements you've been using. Keep the same colors or fonts -- just mix it up for a fresh look.
And another tip: when using a photo or graphic on a business card it's best to have the image on the left side of the card -- most people are right handed and will pick up the card with their left hand while calling you with their right hand, you don't want your information covered but easily accessible. Plus, we read left to right and the first thing you want them to see is what you offer. And the last thing they see to be your name and contact information.